Since I belong to the target group of smartphone owners it
seems that the marketing strategy of certain companies are failing as they don’t
reach the customers of the competition.
The news of course reaches everyone so I was made aware of
the fact that Apple is releasing a new version of the iPhone. The hype was once
again exceptional huge for a little and simple item in your life.
The thousands of reviews listed online debate about the new
features and its usefulness which comes in handy if you are actually planning
to buy one.
For example
This post as usual is not about the item itself, some like
it, some don’t and some don’t care, that’s fact. What I found fascinating is
the fact that a phone can cause such tantrum. Maybe some of you still remember
the days where you only had a house phone, if even, and had to leave notes on
the kitchen table when you went out to make sure everyone knows where you are.
You had to be one time as people would leave if you don’t show up; you had no
chance of letting them know that you got stuck in the train because someone
decided to jump in front of it.
Today’s technology makes it of course easier and everything
has its advantage and disadvantage and compared to a few years back a lot of
things have improved because of the technology available. I am all for new ways
of improving our life.
What I just don’t understand is why people would queue for
hours, maybe even days just to get a new phone which barely can do more than
the old versions. You still can text, call and access the internet, people
barely use much more than that. The apps and features are sad board game and
book replacements.
The queue in front of the Apple store in Covent Garden - London. That is a picture take at the middle of the queue, it went far further behind me and the store is at the end of he building
The Gadget obsession for certain people and of course the
geeks never quiet grasps me. The impatience to have the latest gadget is for me
just unbelievable. Having an iPhone these days is not even anymore a status
object, showing off with it becomes difficult and yet people seem to think it
is more important than ever. Or simply maybe that’s just me and a few other
people in this world.
Has my life improved since I have a smartphone? Not really,
it sure made certain things easier such as finding your way directly from a
phone instead of printing or having a map, but that’s about it. Am I getting
too old to understand the importance of new inventions? Or is it really that
there is no reason whatsoever for this hype? I would be curious to hear some
stories from people that actually got the phone on its release day. Care to
share?
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